Case studies / Real client data

Case Studies With Real Call and Search Data

Every result on this page comes from our clients’ own Google dashboards. No mockups and no edited numbers, only the screenshots Google shows them, enlarged so you can read every figure.

Screenshots from Google Business Profile and Search Console. Client names withheld for privacy.

INCOMING CALLS

DE / GERMANY

Incoming call

New customer

Heating repair · via Google

DeclineAccept

New call · Google Maps“heating repair near me”

now

New call · Google Search“AC service near me”

2 min

+1,100% calls · Client 03

CLIENT 01 · REAL DATA926 calls from Google in six months

Illustration · totals from real client data

Google Business Profile

Calls

Interactions

Organic clicks

01 / Results at a glance

Real Results From Real HVAC SEO Campaigns

Rankings are only useful when they turn into phone calls. That is why we measure our work with the numbers Google reports directly to our clients: calls from the Business Profile, total profile interactions, and clicks from Google Search.

Each case below shows the original screenshot next to a short summary, so you can see exactly where every number comes from.

926

Calls made from the Business Profile in six months

Client 01

1,323

Business Profile interactions, up 145.5% year over year

Client 02

+1,100%

More calls from the Business Profile, June to September vs a year earlier

Client 03

6,120

Clicks from Google Search in six months, up from 127

Client 04

02 / Calls from Google

More Phone Calls From Google Business Profile

Client 01 · Business Profile

926 Phone Calls From Google in Six Months

This Business Profile generated 926 phone calls over six months, between roughly 115 and 185 every month. That is a steady flow of customers calling straight from Google Search and Maps, without visiting a website first.

Calls in six months926From the Business Profile

Average per month154926 calls ÷ 6 months

Client 01 · Google Business Profile

Business Profile · Calls · Six months

Enlarge

926 calls made from the Business Profile over six months.

Real screenshot from Google Business Profile. Select it to view full size.

Client 02 · Business Profile

1,323 Interactions, Up 145.5%

Compared with Aug to Dec 2024, this profile’s interactions grew by 145.5%. Interactions are calls, messages, bookings, direction requests and website clicks from Google.

Interactions1,323Business Profile total

Change reported by Google+145.5%vs Aug to Dec 2024

Business Profile · Interactions

Enlarge

1,323 interactions, +145.5% vs Aug to Dec 2024.

Client 03 · Business Profile

Calls From Google Up 1,100%

From June to September 2026 this Business Profile generated 24 calls, up from 2 in the same months of 2025.

Change reported by Google+1,100%24 calls vs 2, Jun to Sep

Business Profile · Calls · Jun to Sep 2026

Enlarge

24 calls made from the Business Profile, +1,100% vs Jun to Sep 2025.

03 / Organic search growth

From 127 to 6,120 Clicks From Google Search in Six Months

For Client 04, Google Search Console compares the last six months with the six months before. Clicks from Google Search went from 127 to 6,120, impressions from 5,110 to 715,000, and the average position improved from 32.8 to 11.1.

In other words, the website moved from page four of Google to the edge of page one for its searches, and that brought 48 times more visitors.

Clicks6.12KFrom 127

Impressions715KFrom 5.11K

Avg. position11.1From 32.8

Client 04 · Google Search Console

Search Console · Last 6 months vs previous 6 months

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6.12K clicks vs 127 and 715K impressions vs 5.11K.

Search Console · Last 6 months · 30 Mar to Sep 2026

Enlarge

Daily clicks and impressions, 30 March to late September 2026.

Real screenshots from Google Search Console. Select a screenshot to view it full size.

04 / More search growth

More Organic Growth From Real Client Accounts

Client 05 · Search Console

5,050 Clicks and 1.09M Impressions

Comparing the last six months with the six months before, clicks from Google Search grew from 3.84K to 5.05K and impressions grew five times, from 214K to 1.09M.

Clicks5.05KFrom 3.84K

Impressions1.09MFrom 214K

Search Console · Last 6 months vs previous 6 months

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5.05K clicks vs 3.84K and 1.09M impressions vs 214K.

Client 06 · Search Console

3,360 Clicks, Up 229%

Comparing the last six months with the six months before, clicks from Google Search more than tripled, from 1.02K to 3.36K.

Clicks3.36KFrom 1.02K, up 229%

Search Console · Last 6 months vs previous 6 months

Enlarge

3.36K clicks vs 1.02K and 424K impressions vs 155K.

05 / How we report results

Every Number on This Page Comes Straight From Google

We do not build charts to make results look better. Each figure is copied from a Google Business Profile or Google Search Console screenshot, and every screenshot on this page opens at full size.

Screenshots were enlarged for readability. The data in them has not been changed.

Original Google screenshots, not mockups

Equal time periods compared, exactly as Google reports them

Client names withheld to protect their privacy

06 / Frequently asked questions

Questions About Our Case Studies

Where do these numbers come from?

Every figure on this page comes from the client’s own Google Business Profile performance report or Google Search Console account. We show the original screenshots so you can check each number yourself. Select any screenshot to open it at full size.

Why are the client names hidden?

Call volumes, traffic and rankings are private business information. We keep client names confidential unless a client agrees to be named. If you want more detail on any result, ask us during your free audit.

What counts as a Business Profile interaction?

Google counts an interaction when someone calls the business, sends a message, makes a booking, asks for directions, or clicks through to the website from the Business Profile.

Will my HVAC company get the same results?

No one can honestly promise identical numbers. Results depend on your market, your competition, your service area and where you are starting from. What we can promise is a clear plan, honest reporting, and the same Google data you see on this page.

How are calls from Google tracked?

Calls made from your Google Business Profile are counted automatically in its performance report, which is where the call figures on this page come from. Calls from your website can be measured with call tracking, which we can set up as part of your campaign.

YOUR NEXT STEP

Want Results Like These for Your HVAC Company?

Get a free audit of your Google Business Profile, local rankings, and search visibility. We will show you where you are losing calls and what to fix first.

No obligation. No pressure. Just a clear picture of where your next calls can come from.